Penny Lane

Penny Lane – Managing Director of My Perfect Cosmetics Company and Rockin Direct. Also Whitelion Ambassador supporting youth at risk.

You may have seen Penny Lane on Morning TV with her range of Beauty Products that she created, My Perfect Cosmetics Company. Penny’s products are sold on TV, online, in retail and TV home shopping channels around the world. She is also the founder of Rockin Direct, an international company that specialises in selling third party fitness and beauty products.
Penny began building her business in 2004 selling through party plan until she had saved enough money to rent pop up spaces at local shopping centres with a small team, and now manages a team of 100+ with offices in Melbourne, the UK and US.

Penny is living proof that hard work and determination is all it takes to transform your life.


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my perfect wash

Starting with a clean canvas is essential, but clean does not mean stripped. Gentle and non-irritating, this foaming Amino-Acid wash is designed to repair and rejuvenate surface texture, whilst still hydrating the skin.

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Purify, Cleanse, Hydrate

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Instant Under Eye Treatment

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My Perfect Eyes is our go to, best-selling cosmetic under eye treatment. It works instantly, in just 60 seconds to remove fine lines, wrinkles, dark circles and compresses puffiness, revealing a fresher and younger looking you.